What does the concept of these two dimensions mean for you as a leader? Why would it even matter? Today I write about these two elements knowing that it will help you not only function better in your job, but help you lead effectively. Before we begin, though, let me explain and define each …

Do you see marketing as promoting your products and services? If you answered yes, try reversing this concept to: Marketing is the act of creating need, whether it’s the creation of new ideas and products, or identifying long-term products and ideas. (Take your products and services and create a need). Don’t expect the marketplace to …

Your Global Footprint – Learn how you can develop successful global leaders.

Podcast: Download